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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
30-60 min je Interview30–60 min1-2 h Setup, laufend2-8 h
Participantsdifferent
5-12 Interviews4-82-65-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesEmpathy Map, Assumptions List, Research GapsOpportunity Solution Tree, Experiment Backlog, Learning LogEvent Timeline, Ubiquitous Language, Boundaries, Open Questions
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
SynthesisQualitativeWorkshop
DiscoveryOutcomesExperimentsOpportunity
Domain-Driven DesignEventsDiscoveryWorkshop
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