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| Criterion |  Product Discovery Opportunity Interview |  UX Research Empathy Mapping |  Innovation Crazy 8s |  Innovation Starbursting |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 30-60 min je Interview | 30–60 min | 8-15 min | 30-60 min |
Participantsdifferent | 5-12 Interviews | 4-8 | 1-10 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Empathy Map, Assumptions List, Research Gaps | Sketch Set, Idea Shortlist, Direction Options | Star-Shaped Question Map, Question List, Assumption List |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | SynthesisQualitativeWorkshop | BrainstormingSketchingSpeedDivergenceDesign sprint | BrainstormingIdeationWorkshopDiscovery |