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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
30-60 min je Interview30–60 min1-2 h2-8 h
Participantsdifferent
5-12 Interviews4-81-85-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesEmpathy Map, Assumptions List, Research GapsConcept Map, Relationship Labels, Knowledge GapsEvent Timeline, Ubiquitous Language, Boundaries, Open Questions
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
SynthesisQualitativeWorkshop
KnowledgeConceptsMappingSensemaking
Domain-Driven DesignEventsDiscoveryWorkshop
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