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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
MediumLowLowLow
Timedifferent
30-60 min je Interview1-2 h60–90 min45-90 min
Participantsdifferent
5-12 Interviews2-82-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesDIBB document, Belief list, Bet list, Learning reportStakeholder Map, Engagement Plan, Risk NotesAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
StrategyDecisionAssumptionsHypothesis
StakeholdersAlignmentFacilitationChange
AssumptionsRiskDecisionDiscovery
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