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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration for OODA Loop.
Decision Making
OODA Loop
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumLowMediumLow
Timedifferent
30-60 min je Interview1-2 h15-60 min je Zyklus30-60 min
Participantsdifferent
5-12 Interviews2-81-81-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesDIBB document, Belief list, Bet list, Learning reportSituation Assessment, Decision Loop, Action UpdatesCompleted Experiment Canvas, Success Metric
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
StrategyDecisionAssumptionsHypothesis
DecisionChangeLearningStrategy
ExperimentsValidationDiscoveryHypothesis
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