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| Criterion |  Product Discovery Opportunity Interview |  Product Strategy DIBB |  Architecture ATAM (Architecture Tradeoff Analysis Method) |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 30-60 min je Interview | 1-2 h | Several meetings plus preparation and analysis; total effort depends on scope | 1-2 h |
Participantsdifferent | 5-12 Interviews | 2-8 | Evaluation team, architects, and relevant stakeholders | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | DIBB document, Belief list, Bet list, Learning report | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | StrategyDecisionAssumptionsHypothesis | ArchitectureQualityRiskTradeoffsStakeholders | AlignmentStakeholdersStrategyFacilitation |