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| Criterion |  Product Discovery Opportunity Interview |  Innovation Design Thinking |  UX Research User Interviews |  UX Research Personas |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 30-60 min je Interview | 1 Tag bis mehrere Wochen | 30–60 min per interview | 1-3 Tage |
Participantsdifferent | 5-12 Interviews | 4-10 | 1 participant per interview | Internes Team |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Problem Statement, Prototype, Test Learnings | Interview Notes, Themes, Insight Summary | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | InnovationPrototypeResearch | QualitativeResearchCustomerDiscovery | ResearchCustomerSynthesis |