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| Criterion |  Product Discovery Opportunity Interview |  Innovation Design Thinking |  Product Discovery Problem Interview |  Innovation Design Sprint |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. |
Complexitydifferent | Medium | High | Medium | High |
Timedifferent | 30-60 min je Interview | 1 Tag bis mehrere Wochen | 30-60 min je Interview | 4-5 Tage |
Participantsdifferent | 5-12 Interviews | 4-10 | 5-12 Interviews | 5-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Problem Statement, Prototype, Test Learnings | Problem Evidence, Risk Notes, Customer Segments | Prototype, Test Findings, Decision Rationale |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | InnovationPrototypeResearch | DiscoveryInterviewsValidation | Design sprintPrototypeValidationInnovation |