View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Discovery Opportunity Interview |  Innovation Design Thinking |  Product Discovery Concierge MVP |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 30-60 min je Interview | 1 Tag bis mehrere Wochen | 1-4 Wochen | 30–60 min per interview |
Participantsdifferent | 5-12 Interviews | 4-10 | 3-10 Kunden | 1 participant per interview |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Problem Statement, Prototype, Test Learnings | Concierge Learnings, Service Blueprint, MVP Risks | Interview Notes, Themes, Insight Summary |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | InnovationPrototypeResearch | MVPValidationServiceDiscovery | QualitativeResearchCustomerDiscovery |