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| Criterion |  Product Discovery Opportunity Interview |  Decision Making Decision Framing Workshop |  Decision Making Option Framing |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 30-60 min je Interview | 60-120 min | 45-120 min | 1-2 h |
Participantsdifferent | 5-12 Interviews | 4-10 | 3-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Decision Frame, Decision Question, Criteria List, Evidence Plan | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | Decision framingAlignmentCriteriaOptions | OptionsDecision framingStrategyComparison | AlignmentStakeholdersStrategyFacilitation |