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| Criterion |  Product Discovery Opportunity Interview |  Product Discovery Concierge MVP |  Product Discovery Test Card |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 30-60 min je Interview | 1-4 Wochen | 20-35 min | 25-40 min |
Participantsdifferent | 5-12 Interviews | 3-10 Kunden | 1-5 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Concierge Learnings, Service Blueprint, MVP Risks | Test Card with a pre-set threshold | Learning Card with evidence and next action |
Tags1 shared | DiscoveryInterviewsOpportunityCustomer | MVPValidationServiceDiscovery | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryLearning |