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Selected:Opportunity InterviewConcierge MVPATAM (Architecture Tradeoff Analysis Method)Problem Interview
| Criterion |  Product Discovery Opportunity Interview |  Product Discovery Concierge MVP |  Architecture ATAM (Architecture Tradeoff Analysis Method) |  Product Discovery Problem Interview |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 30-60 min je Interview | 1-4 Wochen | Several meetings plus preparation and analysis; total effort depends on scope | 30-60 min je Interview |
Participantsdifferent | 5-12 Interviews | 3-10 Kunden | Evaluation team, architects, and relevant stakeholders | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Concierge Learnings, Service Blueprint, MVP Risks | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | Problem Evidence, Risk Notes, Customer Segments |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | MVPValidationServiceDiscovery | ArchitectureQualityRiskTradeoffsStakeholders | DiscoveryInterviewsValidation |