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| Criterion | ![]() Product Discovery Opportunity Interview | ![]() Knowledge Modeling Concept Mapping | ![]() Product Discovery Assumption Mapping | ![]() Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 30-60 min je Interview | 1-2 h | 45-60 min | 1-2 Wochen pro Iteration |
Participantsdifferent | 5-12 Interviews | 1-8 | 2-8 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Concept Map, Relationship Labels, Knowledge Gaps | Assumption map, Test backlog, Risk ranking | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | KnowledgeConceptsMappingSensemaking | AssumptionsRiskExperimentsValidation | ExperimentsValidationDiscoveryAssumptions |



