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| Criterion |  Product Discovery Opportunity Interview |  Delivery Communication Plan |  Product Discovery Opportunity Solution Tree |  Product Strategy GIST Planning |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 30-60 min je Interview | 45-90 min | 1-2 h Setup, laufend | Wochen bis Monate je Goal |
Participantsdifferent | 5-12 Interviews | 2-6 | 2-6 | 3-10 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Communication Plan, Channel Matrix, Message Cadence | Opportunity Solution Tree, Experiment Backlog, Learning Log | Goals, Idea bank, Step-project list, Tasks, Learning reports |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | CommunicationStakeholdersDeliveryPlanning | DiscoveryOutcomesExperimentsOpportunity | RoadmapOutcomesPlanningExperiments |