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Selected:Opportunity InterviewATAM (Architecture Tradeoff Analysis Method)Assumption MappingExperiment Canvas
| Criterion |  Product Discovery Opportunity Interview |  Architecture ATAM (Architecture Tradeoff Analysis Method) |  Product Discovery Assumption Mapping |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 30-60 min je Interview | Several meetings plus preparation and analysis; total effort depends on scope | 45-60 min | 30-60 min |
Participantsdifferent | 5-12 Interviews | Evaluation team, architects, and relevant stakeholders | 2-8 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | Assumption map, Test backlog, Risk ranking | Completed Experiment Canvas, Success Metric |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | ArchitectureQualityRiskTradeoffsStakeholders | AssumptionsRiskExperimentsValidation | ExperimentsValidationDiscoveryHypothesis |