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| Criterion |  Product Discovery Opportunity Interview |  Decision Making Assumption Surfacing |  Knowledge Modeling Knowledge Mapping |  Product Strategy DIBB |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 30-60 min je Interview | 45-90 min | 1-3 h | 1-2 h |
Participantsdifferent | 5-12 Interviews | 2-8 | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Assumption List, Critical Assumptions, Learning Plan | Knowledge Map, Critical Knowledge Areas, Transfer Plan | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | AssumptionsRiskDecisionDiscovery | KnowledgeMappingRisk | StrategyDecisionAssumptionsHypothesis |