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| Criterion |  Product Discovery Opportunity Interview |  Decision Making Argument Mapping |  Product Discovery Test Card |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 30-60 min je Interview | 1-3 h | 20-35 min | 30-60 min |
Participantsdifferent | 5-12 Interviews | 1-8 | 1-5 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Argument Map, Evidence Gaps, Decision Rationale | Test Card with a pre-set threshold | Completed Experiment Canvas, Success Metric |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | SensemakingDecisionRationale | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |