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Selected:Opportunity InterviewArchitecture Inception CanvasCustomer Journey CanvasCustomer Journey Mapping
| Criterion |  Product Discovery Opportunity Interview |  Architecture Architecture Inception Canvas |  UX Design Customer Journey Canvas |  UX Research Customer Journey Mapping |
|---|---|---|---|---|
Purposedifferent | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 30-60 min je Interview | 1-2 h | 1-3 h | 2-4 h |
Participantsdifferent | 5-12 Interviews | 3-8 | 3-10 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Interview Notes, Opportunity Themes, Customer Quotes | Inception Canvas, Risks, Goal List, Open Questions | Customer Journey Canvas, Pain Points, Experience Opportunities | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | DiscoveryInterviewsOpportunityCustomer | AlignmentArchitectureCanvas | JourneyCustomerService designCanvas | JourneyServiceService design |