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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy.
Complexitysame
MediumMediumMediumMedium
Timedifferent
30-60 min je Interview1-2 h1-2 h Setup, laufend60-90 min
Participantsdifferent
5-12 Interviews4-122-63-6
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesAlignment Map, Open Issues, Decision QuestionsOpportunity Solution Tree, Experiment Backlog, Learning LogSalience Diagram, Strategy per Class
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
AlignmentStakeholdersStrategyFacilitation
DiscoveryOutcomesExperimentsOpportunity
StakeholdersFacilitationAlignmentGovernance
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