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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
30-60 min je Interview15-45 min1-5 Tage1-2 h Setup, laufend
Participantsdifferent
5-12 Interviews1-3Nutzertraffic2-6
Formatdifferent
Workshop + asyncAsyncAsyncWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesADR File, Decision Log, RationaleClick Data, Interest Signal, Learning DecisionOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
ArchitectureRationaleDocumentationGovernance
ValidationExperimentsDemandDiscovery
DiscoveryOutcomesExperimentsOpportunity
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