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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Accountability Ladder
Operations
Accountability Ladder
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.With defensive reactions to problems, the method shifts the view from justification to ownership. It makes visible which reaction stage a person or team is currently stuck on.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumLowMediumLow
Timedifferent
30-60 min je Interview20-45 min30-60 min je Interview25-40 min
Participantsdifferent
5-12 Interviews1-85-12 Interviews1-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesOwnership Reflection, Action Commitment, Coaching NotesProblem Evidence, Risk Notes, Customer SegmentsLearning Card with evidence and next action
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
ResponsibilityLeadershipTeam
DiscoveryInterviewsValidation
ExperimentsValidationDiscoveryLearning
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