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Criterion
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Paper illustration for Root Cause Tree Analysis
Operations
Root Cause Tree Analysis
Purposedifferent
When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.For a problem with several suspected causes, the method builds a causal structure instead of a mere list. It makes visible how causes connect and where the strongest points of leverage lie.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
30-60 min je Interview15-30 min1-4 h1-3 h
Participantsdifferent
5-12 Interviews2-63-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Opportunity Themes, Customer QuotesRoot cause notes, CountermeasuresProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanCause Tree, Evidence Notes, Countermeasures
Tagsno overlap
DiscoveryInterviewsOpportunityCustomer
Root causeIncidentLeanProblem solving
Root causeProblem solvingQualityIncident
Root causeTreeIncidentQuality
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