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Criterion
Paper illustration for OODA Loop.
Decision Making
OODA Loop
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
15-60 min je Zyklus1-2 Wochen45-60 min1-2 h
Participantsdifferent
1-81-62-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Situation Assessment, Decision Loop, Action UpdatesExperiment card, Result summary, Next betAssumption map, Test backlog, Risk rankingDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
DecisionChangeLearningStrategy
MarketingGrowthExperimentsLearning
AssumptionsRiskExperimentsValidation
StrategyDecisionAssumptionsHypothesis
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