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| Criterion |  Product Strategy OKRs |  Business Strategy TOWS Matrix |
|---|---|---|
Purposedifferent | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitysame | Medium | Medium |
Timedifferent | 1-2 h Setup | 1-2 h |
Participantsdifferent | 2-20 | 3-10 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | OKR set, Measurement plan, Review cadence | TOWS Matrix, Strategic Options, Priority Actions |
Tagsno overlap | GoalsAlignmentOutcomesMeasurement | StrategyAnalysisOptions |
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