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Criterion
A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Purposedifferent
When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.
Complexitydifferent
MediumMediumLow
Timedifferent
1-2 h Setup45-90 min15-30 min
Participantsdifferent
2-203-81-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
OKR set, Measurement plan, Review cadenceImpact Map, Outcome Hypotheses, Delivery OptionsSMART Goal, Measurement Note, Deadline
Tagsno overlap
GoalsAlignmentOutcomesMeasurement
OutcomesStrategyBehaviorPlanning
GoalsPlanningMeasurementAlignment
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis