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| Criterion |  Product Discovery Outcome-Driven Innovation |  UX Research Tree Testing |
|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. |
Complexitydifferent | High | Medium |
Timedifferent | Mehrere Wochen | 1-2 Tage |
Participantsdifferent | 2-6 researchers plus sample | Based on research question |
Formatdifferent | Workshop + async | Async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Findability Metrics, Path Analysis, Revised IA |
Tagsno overlap | OutcomesInnovationResearchQuantitative | Information architectureNavigationFindability |
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