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| Criterion |  Product Discovery Outcome-Driven Innovation |  Innovation Rolestorming |
|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play. |
Complexitydifferent | High | Low |
Timedifferent | Mehrere Wochen | 30-60 min |
Participantsdifferent | 2-6 researchers plus sample | 3-12 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Rollenkarten, Ideenpool pro Rolle, Konsolidierte Shortlist |
Tagsno overlap | OutcomesInnovationResearchQuantitative | BrainstormingIdeationCreativity |
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