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| Criterion |  Product Discovery Outcome-Driven Innovation |  Innovation Morphological Analysis |  Innovation Design Charrette |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | Mehrere Wochen | 1-3 h | Halber Tag bis mehrere Tage |
Participantsdifferent | 2-6 researchers plus sample | 2-8 | 10-50 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Morphological Box, Concept Combinations, Idea Shortlist | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction |
Tagsno overlap | OutcomesInnovationResearchQuantitative | IdeationInnovationCreativity | BrainstormingWorkshopCollaborationIdeation |
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