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| Criterion |  Product Discovery Outcome-Driven Innovation |  Innovation Double Diamond |  Innovation Morphological Analysis |
|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | Mehrere Wochen | Wochen bis Monate | 1-3 h |
Participantsdifferent | 2-6 researchers plus sample | 3-12 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | Morphological Box, Concept Combinations, Idea Shortlist |
Tags1 shared | OutcomesInnovationResearchQuantitative | ProcessDivergenceInnovation | IdeationInnovationCreativity |
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