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| Criterion |  Product Discovery Outcome-Driven Innovation |  Decision Making Decision Matrix |
|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitydifferent | High | Medium |
Timedifferent | Mehrere Wochen | 45-90 min |
Participantsdifferent | 2-6 researchers plus sample | 2-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | OutcomesInnovationResearchQuantitative | DecisionCriteriaScoringTradeoffs |
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