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| Criterion |  Product Discovery Outcome-Driven Innovation |  Innovation Contradiction Analysis |
|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly. |
Complexitydifferent | High | Medium |
Timedifferent | Mehrere Wochen | 60-120 min |
Participantsdifferent | 2-6 researchers plus sample | 2-8 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Contradiction Statement, Abstraction Notes, Solution Principles, Concept Ideas |
Tags1 shared | OutcomesInnovationResearchQuantitative | ContradictionsInnovationProblem solving |
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