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Criterion
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Purposedifferent
When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.
Complexitydifferent
MediumLowMedium
Timedifferent
1-2 h45-90 min90-180 min
Participantsdifferent
3-82-83-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
North Star metric, Input metric tree, Measurement cadenceAssumption List, Critical Assumptions, Learning PlanGQM Table, Metric Profiles
Tagsno overlap
GrowthMetricsAlignmentRetention
AssumptionsRiskDecisionDiscovery
MetricsMeasurementEngineeringAlignment
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics