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| Criterion |  Product Discovery MVP Test Matrix |  Growth Funnel Analysis |  Product Discovery Test Card |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 45-75 min | 1-3 h | 20-35 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 1-5 | 1-5 | 1-6 |
Formatdifferent | Workshop | Async | Workshop + async | Async |
Outputdifferent | Test Matrix, Test Plan | Funnel report, Drop-off analysis, Optimization hypotheses | Test Card with a pre-set threshold | Experiment results, Decision log, Learning summary |
Tagsno overlap | ExperimentsValidationDiscoveryOptions | AnalyticsConversionGrowth | ExperimentsValidationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |