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Criterion
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumMediumLowLow
Timedifferent
45-75 min1-3 h1-5 Tage25-40 min
Participantsdifferent
2-81-5Nutzertraffic1-5
Formatdifferent
WorkshopAsyncAsyncWorkshop + async
Outputdifferent
Test Matrix, Test PlanFunnel report, Drop-off analysis, Optimization hypothesesInterest Metrics, Conversion Signal, Learning NoteLearning Card with evidence and next action
Tagsno overlap
ExperimentsValidationDiscoveryOptions
AnalyticsConversionGrowth
ValidationExperimentsDemandGrowth
ExperimentsValidationDiscoveryLearning
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