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| Criterion |  Delivery MoSCoW |  Product Discovery Smoke Test |  Product Discovery Fake Door Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When a release carries too many demands and priorities are only ever negotiated, MoSCoW creates clear boundaries for the next cut. Must, Should, Could, and Won't make commitment, room for maneuver, and trade-off logic visible to everyone involved. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | Medium | High |
Timedifferent | 30-90 min | 1-5 Tage | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 3-12 | Nutzertraffic | Nutzertraffic | 1-6 |
Formatdifferent | Workshop + async | Async | Async | Async |
Outputdifferent | Prioritized Backlog, Release Scope, Tradeoff Notes | Interest Metrics, Conversion Signal, Learning Note | Click Data, Interest Signal, Learning Decision | Experiment results, Decision log, Learning summary |
Tagsno overlap | PrioritizationScopeDecision | ValidationExperimentsDemandGrowth | ValidationExperimentsDemandDiscovery | ExperimentsGrowthAnalyticsValidation |