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| Criterion |  Delivery MoSCoW |  Product Discovery Pretotyping |  Product Discovery Smoke Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When a release carries too many demands and priorities are only ever negotiated, MoSCoW creates clear boundaries for the next cut. Must, Should, Could, and Won't make commitment, room for maneuver, and trade-off logic visible to everyone involved. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | Low | High |
Timedifferent | 30-90 min | Stunden bis wenige Tage | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 3-12 | 1-4 | Nutzertraffic | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | Prioritized Backlog, Release Scope, Tradeoff Notes | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary |
Tagsno overlap | PrioritizationScopeDecision | ValidationDemandMVP | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation |