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| Criterion |  Delivery MoSCoW |  Growth A/B Testing |  Product Discovery Smoke Test |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When a release carries too many demands and priorities are only ever negotiated, MoSCoW creates clear boundaries for the next cut. Must, Should, Could, and Won't make commitment, room for maneuver, and trade-off logic visible to everyone involved. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Low | High | Low | Medium |
Timedifferent | 30-90 min | 1-4 Wochen | 1-5 Tage | 45-60 min |
Participantsdifferent | 3-12 | 1-6 | Nutzertraffic | 2-8 |
Formatdifferent | Workshop + async | Async | Async | Workshop + async |
Outputdifferent | Prioritized Backlog, Release Scope, Tradeoff Notes | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | PrioritizationScopeDecision | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth | AssumptionsRiskExperimentsValidation |