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| Criterion |  Innovation Morphological Analysis |  UX Research Tree Testing |  UX Research First-click Testing |
|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-2 Tage | 1-2 Tage |
Participantsdifferent | 2-8 | Based on research question | 10-30 |
Formatdifferent | Workshop + async | Async | Async |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Findability Metrics, Path Analysis, Revised IA | Click Heatmap, Success Rate, Design Recommendations |
Tagsno overlap | IdeationInnovationCreativity | Information architectureNavigationFindability | UXNavigationFindabilityValidation |
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