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Criterion
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Purposedifferent
For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 h30-60 min je Interview1-4 Wochen30-60 min je Interview
Participantsdifferent
2-85-10 Interviews3-10 Kunden5-12 Interviews
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Morphological Box, Concept Combinations, Idea ShortlistSolution Feedback, Objection List, Validation NotesConcierge Learnings, Service Blueprint, MVP RisksProblem Evidence, Risk Notes, Customer Segments
Tagsno overlap
IdeationInnovationCreativity
ValidationInterviewsPrototype
MVPValidationServiceDiscovery
DiscoveryInterviewsValidation
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