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| Criterion |  Innovation Morphological Analysis |  Product Discovery Smoke Test |  Innovation Reverse Brainstorming |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-3 h | 1-5 Tage | 30-60 min | 1-4 Wochen |
Participantsdifferent | 2-8 | Nutzertraffic | 3-12 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop | Async |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Interest Metrics, Conversion Signal, Learning Note | Reverse Ideas, Risk Themes, Solution Ideas | Experiment results, Decision log, Learning summary |
Tagsno overlap | IdeationInnovationCreativity | ValidationExperimentsDemandGrowth | BrainstormingIdeationCreativityRisk | ExperimentsGrowthAnalyticsValidation |