View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Innovation Morphological Analysis |  Product Discovery Smoke Test |  Product Discovery Fake Door Test |  Product Discovery MVP Test Matrix |
|---|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 h | 1-5 Tage | 1-5 Tage | 45-75 min |
Participantsdifferent | 2-8 | Nutzertraffic | Nutzertraffic | 2-8 |
Formatdifferent | Workshop + async | Async | Async | Workshop |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Interest Metrics, Conversion Signal, Learning Note | Click Data, Interest Signal, Learning Decision | Test Matrix, Test Plan |
Tagsno overlap | IdeationInnovationCreativity | ValidationExperimentsDemandGrowth | ValidationExperimentsDemandDiscovery | ExperimentsValidationDiscoveryOptions |