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Criterion
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Paper illustration of Rapid Ideation with its method-specific working model.
Innovation
Rapid Ideation
Purposedifferent
For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem.When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work.
Complexitydifferent
MediumHighLowLow
Timedifferent
1-3 h1 Tag bis mehrere Wochen45-90 min5-20 min
Participantsdifferent
2-84-103-101-20
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Morphological Box, Concept Combinations, Idea ShortlistProblem Statement, Prototype, Test LearningsLotus Diagram, Idea Themes, ShortlistIdeenpool, Roh-Shortlist, Cluster
Tagsno overlap
IdeationInnovationCreativity
InnovationPrototypeResearch
BrainstormingIdeationCreativityDivergenceWorkshop
BrainstormingIdeationDivergenceSpeed
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