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| Criterion |  Innovation Morphological Analysis |  Business Strategy Business Model Canvas |
|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. |
Complexitysame | Medium | Medium |
Timedifferent | 1-3 h | 1-2 h |
Participantssame | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Business Model Canvas, Assumption List, Business Hypotheses |
Tags1 shared | IdeationInnovationCreativity | Business modelStrategyValueInnovation |
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