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| Criterion |  Innovation Morphological Analysis |  Decision Making Argument Mapping |  Product Discovery Assumption Mapping |  Innovation Reverse Brainstorming |
|---|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-3 h | 45-60 min | 30-60 min |
Participantsdifferent | 2-8 | 1-8 | 2-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Argument Map, Evidence Gaps, Decision Rationale | Assumption map, Test backlog, Risk ranking | Reverse Ideas, Risk Themes, Solution Ideas |
Tagsno overlap | IdeationInnovationCreativity | SensemakingDecisionRationale | AssumptionsRiskExperimentsValidation | BrainstormingIdeationCreativityRisk |