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| Criterion |  Innovation Morphological Analysis |  Business Strategy Ansoff Matrix |  Innovation TRIZ |
|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 1-3 h | 45-90 min | 1-4 h |
Participantssame | 2-8 | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Ansoff Matrix, Growth Options, Risk Notes | Contradiction Statement, Inventive Principles, Solution Concepts |
Tagsno overlap | IdeationInnovationCreativity | GrowthStrategyMarketPortfolio | InnovationProblem solvingContradictionsCreativity |
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