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| Criterion |  Innovation Morphological Analysis |  Business Strategy Ansoff Matrix |  Innovation Contradiction Analysis |
|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 h | 45-90 min | 60-120 min |
Participantssame | 2-8 | 2-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Ansoff Matrix, Growth Options, Risk Notes | Contradiction Statement, Abstraction Notes, Solution Principles, Concept Ideas |
Tagsno overlap | IdeationInnovationCreativity | GrowthStrategyMarketPortfolio | ContradictionsInnovationProblem solving |
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