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| Criterion |  Innovation Morphological Analysis |  Growth A/B Testing |  Innovation Rolestorming |  Innovation Lotus Blossom |
|---|---|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play. | When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem. |
Complexitydifferent | Medium | High | Low | Low |
Timedifferent | 1-3 h | 1-4 Wochen | 30-60 min | 45-90 min |
Participantsdifferent | 2-8 | 1-6 | 3-12 | 3-10 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Experiment results, Decision log, Learning summary | Rollenkarten, Ideenpool pro Rolle, Konsolidierte Shortlist | Lotus Diagram, Idea Themes, Shortlist |
Tagsno overlap | IdeationInnovationCreativity | ExperimentsGrowthAnalyticsValidation | BrainstormingIdeationCreativity | BrainstormingIdeationCreativityDivergenceWorkshop |