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| Criterion |  Innovation Morphological Analysis |  Growth A/B Testing |
|---|---|---|
Purposedifferent | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | High |
Timedifferent | 1-3 h | 1-4 Wochen |
Participantsdifferent | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Async |
Outputdifferent | Morphological Box, Concept Combinations, Idea Shortlist | Experiment results, Decision log, Learning summary |
Tagsno overlap | IdeationInnovationCreativity | ExperimentsGrowthAnalyticsValidation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
