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| Criterion |  Facilitation Mind Mapping |  Business Strategy PESTLE Analysis |  Business Strategy SWOT Analysis |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 15-45 min | 1-3 h | 30-60 min | 2-4 h |
Participantsdifferent | 1-10 | 2-10 | 3-12 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Mind Map, Topic Clusters, Open Questions | PESTLE Map, External Risks, Strategic Questions | SWOT matrix, Strategic options, Action list | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | BrainstormingIdeasMappingStructureFacilitation | StrategyMarketAnalysis | StrategyAnalysisMarketPositioning | StrategyPositioningInnovationValue |