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| Criterion |  Facilitation Mind Mapping |  UX Research Personas |  Product Discovery Opportunity Interview |  Innovation Brainwriting |
|---|---|---|---|---|
Purposedifferent | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 15-45 min | 1-3 Tage | 30-60 min je Interview | 15-30 min |
Participantsdifferent | 1-10 | Internes Team | 5-12 Interviews | 3-12 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Mind Map, Topic Clusters, Open Questions | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Opportunity Themes, Customer Quotes | Idea sheets, Expanded concepts, Prioritized list |
Tagsno overlap | BrainstormingIdeasMappingStructureFacilitation | ResearchCustomerSynthesis | DiscoveryInterviewsOpportunityCustomer | BrainstormingCollaborationInclusionIdeas |